projectsaboutexperiencecontactES
Product Designer · Valencia, Spain

ANGELICA
Rey.

Hello, I'm a Product designer creating clear and efficient digital experiences, based in Spain. Let's create!

Angelica Rey, Product Designer
Open to work
Valencia · Spain
work.

Selected projects

Order Management 360
HelloPrint · Internal
↗
Product Design & PO2024–26
Order Management 360
Migrated 20+ agents from a 13-year legacy system to a full action console, cutting context-switching and operational friction.
Complaints Redesign
HelloPrint · Internal
↗
Product Design & PO2025
Complaints Redesign
5→3 min per complaint. 30+→10 min for complex multi-product orders. Bulk duplication eliminated the biggest time sink.
E-commerce Optimization
HelloPrint · E-commerce
↗
UX/UI Designer2024
E-commerce Experience Optimization
Redesigned checkout, post-purchase, and self-service flows. Reduced CS ticket volume and improved conversion across international markets.
Refund Redesign
HelloPrint · Internal
↗
Product Design & PO2025
Refund Redesign
Moved refund validation from manual Team Lead reviews to system-enforced rules. Errors prevented at source, not caught after the fact.
Molo · Product CatalogSKUNAMESTATUSPRICEML-SS24-001Linen Wrap Dress4 variantsPublished€89.00ML-FW24-001Wool Blazer — Camel3 variants · 6 imagesReview€245.00ML-SS24-089Linen Shorts — Ecru4 variants · 3 imagesPublished€79.00ML-FW24-012Silk Slip Blouse6 variants · 5 imagesDraft€124.001,248 SKUs● 312 Published● 34 Review● 902 OtherSS24Seasonal collection · 8-week drops
Molo Brands · E-commerce
↗
UX/UI Designer2023
Molo Brands · Product Catalog Tool
Internal PIM tool for a D2C fashion brand. Replaced spreadsheets with a structured system that manages 1,200+ SKUs without bottlenecks.
c.📁⏱📄👤+ NewProjectsTHIS MONTH€48kHOURS/WK142hDUE WEEK3Norma RebrandBrand Identity · Phase 3/4 · €18,40086%Apr 8 ⚠In ProgressGarra E-commerceWeb Design · Phase 1/3 · €22,00035%May 20On TrackVolta CampaignSocial · Phase 2/2 · €9,50090%Apr 12In Review8 active projects · €184k total · 12 team members
Curio · SaaS
↗
Product Designer2023
Curio Studio · Project Management SaaS
SaaS dashboard consolidating project budgets, timelines, and client communication, replacing five disconnected tools.
🌿
Pana Health · Mobile
↗
UX/UI Designer2023
Pana Health · Patient Onboarding
Reduced app drop-off from 62% to 31% by redesigning onboarding from 12 screens to 5, with plain language and progressive disclosure.
MomCare UX Case Study
Concept · Mobile App
↗
UX/UI Designer2023
MomCare · UX/UI Case Study
End-to-end UX case study for a maternal health companion app: research, journey mapping, and high-fidelity prototype in Figma.
Prueba Técnica UX/UI
Web App · Challenge
↗
UX/UI Designer2024
Prueba Técnica · UX/UI Challenge
Technical design challenge: web app interface and marketing landing page designed under real hiring conditions.
about me.

I create experiences that don't just look good, they perform better: less friction, fewer errors, and real impact on how people interact with products.

With a background in Business Administration, I bridge the gap between design and business. I make data-driven decisions that enhance both the user experience and the product's bottom line.

At HelloPrint I grew from UX/UI Designer into a Product Owner role, leading strategy, owning the backlog, and shipping tools used daily by 20+ people. I'm drawn to complex operational problems where good design saves real time and real effort.

Angelica Rey, Product Designer, profile photo
experience.

Where I've worked

From e-commerce journeys to internal tools and AI products, my focus has stayed the same: making complex systems feel simple for the people who use them every day.

↓ Download CV
Product Designer · Product Ownership
Mar 2024 – Feb 2026
HelloPrint · E-commerce
Led the redesign of HelloPrint's internal order management platform (360), migrating a 20-person CX team from a 13-year legacy system.
Redesigned the Complaints, Refunds and Returns flows, reducing handling time and preventing common operational errors.
Took on product ownership: defining requirements and MVPs, prioritising the backlog with stakeholders and developers, and validating releases through user feedback and analytics.
UX/UI Designer · Mar–Dec 2024
Designed and improved key e-commerce journeys, including checkout, post-purchase and the customer account, across international markets.
Combined heatmaps, user research and CS ticket analysis to find friction points and guide design decisions.
Contributed to the evolution of the Design System, keeping the platform consistent as it grew.
UX/UI Designer
Sep 2023 – Feb 2024
TwinTune · AI / Mobile
Worked with the co-founder to design an AI-powered mobile app for vocal training, covering onboarding, content consumption and purchase flows.
Built high-fidelity prototypes in Figma and contributed to the design system, working closely with developers during implementation.
Education
Academic Background
Bootcamp Product Design UX/UI · Escuela de Empresarios (EDEM), Valencia · 2023
Business Administration · Universidad Cooperativa de Colombia · 2022
skills & tools.

Product & UX

UX Research
Usability Testing
Wireframing & Prototyping
Design Systems
Information Architecture
Data-informed Design

Product Ownership

Backlog Prioritisation
Agile / Scrum
Stakeholder Alignment
Acceptance Criteria
Dev Handoff
Cross-functional Collab

Specialisations

Internal / B2B Tools
E-commerce UX
Operational Workflows
Mobile UX
Heatmaps & Analytics
Multi-market Products

AI & Design

Designing AI-powered Products
Prototyping with AI
Research Synthesis with AI
UX Writing with AI

Tools

FigmaFigJamJiraNotionHotjarMiroWhimsicalMazeZeplinGoogle AnalyticsChatGPTClaudeFigma AI
contact.

The next big project
starts with a "hello."

Open to product design roles, short-term contracts, or a good conversation about building better products.